Real Estate Post Card
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How Realtors Can Find New Clients Using a Targeted Mailing List

How Realtors Find New Clients Realtors can find new clients by marketing through a targeted postal campaign.  We recently had one of our past customers come back for another mailing list. He’s a real estate agent from Baltimore, and he rented a small list some time ago, which produced great results for him. In this…

8 Tips to Improve This “Old Fashioned” Direct Mail Marketing Idea
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8 Tips to Improve This “Old Fashioned” Direct Mail Marketing Idea

Do you Consider Direct Mail Old Fashioned? While I certainly don’t consider direct mail an “old-fashioned” direct marketing idea, I know many people do. What with all the Twitter-ing and facebook-ing and Tic-Tocing lenses and everything in between, it can be challenging for business owners to decide what to do with their marketing. Direct mail tends…

Social Media
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SocialMedia No Need to Fight about it

James’ opinion is that posting regularly on social marketing (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social marketing is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all.

Postcard Marketing
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3 Reasons Postcards Are The Best Way To Advertise

Postcard Marketing When I say postcard marketing, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock.  Think again!  Today’s postcards are vibrant, high-impact creations with real images that’ll jump off the page at you.  And the best thing about them… 1. Postcards are Short and Personal Let’s face it; people just don’t have…

Direct Marketing

5 Reasons Why you should be using a direct marketing list today

Using Direct Marketing lists By now, you’ve probably heard the saying, “the money is in the list.”   No? Well, I guess I put a new twist on an old expression. But it’s true!   I can’t think of a more efficient, profitable, and cost-effective way to target hundreds or even thousands of people with a…

Mail Vs Email
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Direct mail vs Email Marketing

Direct mail versus email marketing There has been a long debate about which is better: direct mail vs email marketing. At our firm, we offer both options for our clients. Direct mail is tried and true and statistically, it has a higher response rate. However, according to a new article in Chief Marketer, email marketing…

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