Branding in direct marketing

Branding in direct marketing

Brand Hierarchy in direct marketing What exactly is a brand hierarchy in direct marketing? It’s about communicating with your customers from different contact points within your company. This is a very interesting concept because most small businesses generally communicate from the “Brand” itself, i.e. by mailing a postcard from “Company Name” or one of your…

Who is your Ideal Target Market?

Who is your Ideal Target Market?

It is essential that you narrow down your target market to the group of people most likely to buy your product or service because even though it’s possible that a random person might come along and buy your product, when you are spending money on a list you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way you will see the BEST results and make more money!

Direct Marketing Opportunity for Real Estate Professionals

Direct Marketing Opportunity for Real Estate Professionals

direct Marketing for Realtors According to the National Association of Realtors (NAR), single women bought their first homes at twice the rate of men, presenting a tip for direct marketing for Realtors. Not only can you rent a mailing list specifically targeting this group, but also design your mailing piece with them in mind. “Several…

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