Direct Mail Response Rate, Why Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close…
What do they do? People often ask me, “What is a list broker and what exactly does a list broker do?” and it is a very valid question. When I’m at a dinner party, and someone asks me “What do you do?”, most of the time, most people have never heard of us or what…
5 Ways to Drive Home your Call to Action in your Direct Marketing Effective direct marketing demands a compelling Call to Action. People always talk about a Call to Action, but do you know what it is?  You must tell your prospects what you want them to do after receiving your direct marketing piece. Otherwise, you’re…
Avoiding Marketing Mistakes Marketing Mistakes to avoid. Many people rush into business thinking it will be easy to run, but very soon, they realize it is not as easy as it looks. A successful business is a finely tuned machine. To keep your business running smoothly, it is important to avoid making mistakes. Â Â …
US Tax Advantages from contracting with freelancers US Tax Advantages Your Business Receives From Contracting With Freelancers Instead of Hiring Full-time Employees. As a small business owner, you likely are always looking for ways to save your company money — especially on taxes — while still providing a superior product or service to your customers….
Five tips to increase sales with direct mail. The number of businesses using direct mail marketing to increase sales now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness…
James’ opinion is that posting regularly on social marketing (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social marketing is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all.
Use postcards in repetitive mailings and make your business soar! Postcards still work and are one of the simplest and most cost-effective forms of direct mail marketing. Because postcards work so well they can be considered one of the key small business marketing strategies.
Postcard Marketing When I say postcard marketing, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock. Think again! Today’s postcards are vibrant, high-impact creations with real images that’ll jump off the page at you. And the best thing about them… 1. Postcards are Short and Personal Let’s face it; people just don’t have…
Using Direct Marketing lists By now, you’ve probably heard the saying, “the money is in the list.” No? Well, I guess I put a new twist on an old expression. But it’s true! I can’t think of a more efficient, profitable, and cost-effective way to target hundreds or even thousands of people with a…
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