Direct Mail Response Rate
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Direct Mail Response Rate

Direct Mail Response Rate, Why Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close…

US Tax Advantages Your Business Receives From Contracting With Freelancers

US Tax Advantages Your Business Receives From Contracting With Freelancers

US Tax Advantages from contracting with freelancers US Tax Advantages Your Business Receives From Contracting With Freelancers Instead of Hiring Full-time Employees. As a small business owner, you likely are always looking for ways to save your company money — especially on taxes — while still providing a superior product or service to your customers….

Increase Sales with Direct Mail
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Increase Sales with Direct Mail

Five tips to increase sales with direct mail. The number of businesses using direct mail marketing to increase sales now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness…

SocialMedia No Need to Fight about it

SocialMedia No Need to Fight about it

James’ opinion is that posting regularly on social marketing (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social marketing is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all.

3 Reasons Postcards Are The Best Way To Advertise
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3 Reasons Postcards Are The Best Way To Advertise

Postcard Marketing When I say postcard marketing, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock.  Think again!  Today’s postcards are vibrant, high-impact creations with real images that’ll jump off the page at you.  And the best thing about them… 1. Postcards are Short and Personal Let’s face it; people just don’t have…

5 Reasons Why you should be using a direct marketing list today

5 Reasons Why you should be using a direct marketing list today

Using Direct Marketing lists By now, you’ve probably heard the saying, “the money is in the list.”   No? Well, I guess I put a new twist on an old expression. But it’s true!   I can’t think of a more efficient, profitable, and cost-effective way to target hundreds or even thousands of people with a…

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