Estimating your total costs to rent lists is another matter. Your broker will be able to tell you exactly how much a list will cost.
Pricing Calculation for your list:
The first step is to calculate the base rental. It is usually expressed like this: $150/M. The “M” stands for “thousand”.
Divide the total quantity you wish to order by 1,000; then multiply the result by the dollar cost per thousand.
For example, if your base rental is $ 150/m (divided by 1000) = 15 cents each time for 5,000 records, that equals a $750.00 base rental.
Next, repeat the calculation for each selection charge that will be used in your order. The base usually includes only the name (a person’s name on a consumer list or a company name on a business list) and the mailing address.
For more information, you will need to pay an extra fee. Lists are kind of like a la carte restaurants, you get the basics and then pay for all the extras.
If you select a particular geography, such as zip codes or a city, for example, and the geo selection is priced at $15 per thousand or more, you will incur a total charge of $75 for the geo selection. If you also select a job title, annual sales revenues, or another segment with a selection charge, calculate these amounts and add them to the base rental calculated above.
Next, calculate the fulfillment charge. Typically, this is $50 – $125 to have the file sent to you via email. The total of these calculations should give you a very good estimate of your total costs. When you place your list order, you will have a very detailed order form which shows you the exact cost to rent a list. There are never any hidden fees or surprises.
Keep in mind that it’s equally important to calculate your printing and mailing costs. Sometimes people try to scrimp on the price of the list when it’s the cheapest part of the equation. If you pay a little bit more, you’ll get a more targeted list. It’s worth it!.
