We get asked a lot of questions: “Can I add email to a mailing list? Can I add email to a mailing list? The answer is: Yes, and No. How’s that for straightforward? Just kidding! Let me explain. Here’s the reason. There isn’t an email vendor who has every single person’s email address on a list….
Why should I use Email Marketing? If you’re an online or traditional business owner, you should consider using opt-in email marketing lists. I can’t think of a more efficient and cost-effective way to reach potential customers. While it may seem complicated to some, implementing an opt-in email campaign using email marketing lists is easier than…
Direct mail versus email marketing There has been a long debate about which is better: direct mail vs email marketing. At our firm, we offer both options for our clients. Direct mail is tried and true and statistically, it has a higher response rate. However, according to a new article in Chief Marketer, email marketing…
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