Direct Mail Response Rate
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Direct Mail Response Rate

Direct Mail Response RateWhy Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the…

7 Marketing Mistakes to Avoid
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7 Marketing Mistakes to Avoid

Avoiding Marketing Mistakes Marketing Mistakes to Avoid. Many people rush into business thinking it will be easy to run, but soon, they realize it is not as easy as it looks. A successful business is a finely tuned machine. It is essential to avoid making mistakes to keep your business running smoothly.     Here are…

How Realtors Can Find New Clients Using a Targeted Mailing List
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How Realtors Can Find New Clients Using a Targeted Mailing List

How Realtors Find New Clients Realtors can find new clients by marketing through a targeted postal campaign.  We recently had one of our past customers come back for another mailing list. He’s a real estate agent from Baltimore, and he rented a small list some time ago, which produced great results for him. In this…

Increase Sales with Direct Mail
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Increase Sales with Direct Mail

Five tips to increase sales with direct mail. The number of businesses using direct mail marketing to increase sales now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness…

8 Tips to Improve This “Old Fashioned” Direct Mail Marketing Idea
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8 Tips to Improve This “Old Fashioned” Direct Mail Marketing Idea

Do you Consider Direct Mail Old Fashioned? While I certainly don’t consider direct mail an “old-fashioned” direct marketing idea, I know many people do. What with all the Twitter-ing and facebook-ing and Tic-Tocing lenses and everything in between, it can be challenging for business owners to decide what to do with their marketing. Direct mail tends…

3 Reasons Postcards Are The Best Way To Advertise
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3 Reasons Postcards Are The Best Way To Advertise

Postcard Marketing When I say postcard marketing, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock.  Think again!  Today’s postcards are vibrant, high-impact creations with real images that’ll jump off the page at you.  And the best thing about them… 1. Postcards are Short and Personal Let’s face it; people just don’t have…

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