Direct Mail Response Rate
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Direct Mail Response Rate

Direct Mail Response Rate, Why Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close…

Direct Mail Canada

Direct Mail Canada

Direct Mail Canada Direct Mail Canada drives marketing to your Brand and helps you get more customers. Ongoing research indicates that we are hardwired to pay attention to direct mail and take action, even in this digital age. When we received a piece of mail sent to us we open it to see who from…

Mail to Internet Combo

Mail to Internet Combo

The New Direct Mail to Internet Combo One of the most significant strides in direct mail over the last decade and a half is the advent of the “direct mail to internet” combination. In the past, marketers would use what’s called a “one-two” mailer to tease interest. For example, you might offer a free guide…

How Realtors Can Find New Clients Using a Targeted Mailing List

How Realtors Can Find New Clients Using a Targeted Mailing List

How Realtors Find New Clients Realtors can find new clients by marketing through a targeted postal campaign.  We recently had one of our past customers come back for another mailing list. He’s a real estate agent from Baltimore, and he rented a small list some time ago, which produced great results for him. In this…

Increase Sales with Direct Mail
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Increase Sales with Direct Mail

Five tips to increase sales with direct mail. The number of businesses using direct mail marketing to increase sales now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness…

8 Tips to Improve This “Old Fashioned” Direct Mail Marketing Idea

8 Tips to Improve This “Old Fashioned” Direct Mail Marketing Idea

Do you Consider Direct Mail Old Fashioned? While I certainly don’t consider direct mail an “old-fashioned” direct marketing idea, I know many people do. What with all the Twitter-ing and facebook-ing and Tic-Tocing lenses and everything in between, it can be challenging for business owners to decide what to do with their marketing. Direct mail tends…

3 Reasons Postcards Are The Best Way To Advertise
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3 Reasons Postcards Are The Best Way To Advertise

Postcard Marketing When I say postcard marketing, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock.  Think again!  Today’s postcards are vibrant, high-impact creations with real images that’ll jump off the page at you.  And the best thing about them… 1. Postcards are Short and Personal Let’s face it; people just don’t have…

Direct mail vs Email Marketing
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Direct mail vs Email Marketing

Direct mail versus email marketing There has been a long debate about which is better: direct mail vs email marketing. At our firm, we offer both options for our clients. Direct mail is tried and true and statistically, it has a higher response rate. However, according to a new article in Chief Marketer, email marketing…

Direct Marketing Opportunity for Real Estate Professionals

Direct Marketing Opportunity for Real Estate Professionals

direct Marketing for Realtors According to the National Association of Realtors (NAR), single women bought their first homes at twice the rate of men, presenting a tip for direct marketing for Realtors. Not only can you rent a mailing list specifically targeting this group, but also design your mailing piece with them in mind. “Several…

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