Direct Mail Response RateWhy Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the…
Direct Mail Canada Direct Mail Canada drives marketing to your Brand and helps you get more customers. Ongoing research indicates that we are hardwired to pay attention to direct mail and take action, even in this digital age. When we receive a piece of mail sent to us, we open it to see who it…
Avoiding Marketing Mistakes Marketing Mistakes to Avoid. Many people rush into business thinking it will be easy to run, but soon, they realize it is not as easy as it looks. A successful business is a finely tuned machine. It is essential to avoid making mistakes to keep your business running smoothly. Here are…
The New Direct Mail to Internet Combo One of the most significant strides in direct mail over the last decade and a half is the advent of the “direct mail to internet” combination. In the past, marketers would use what’s called a “one-two” mailer to tease interest. For example, you might offer a free guide…
How Realtors Find New Clients Realtors can find new clients by marketing through a targeted postal campaign. We recently had one of our past customers come back for another mailing list. He’s a real estate agent from Baltimore, and he rented a small list some time ago, which produced great results for him. In this…
Five tips to increase sales with direct mail. The number of businesses using direct mail marketing to increase sales now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness…
Do you Consider Direct Mail Old Fashioned? While I certainly don’t consider direct mail an “old-fashioned” direct marketing idea, I know many people do. What with all the Twitter-ing and facebook-ing and Tic-Tocing lenses and everything in between, it can be challenging for business owners to decide what to do with their marketing. Direct mail tends…
Top Three Options for the Postal list you just received. Top Three Options for the Postal list. Have you ever rented a postal list and then held onto it for a while because you were too busy to do anything with it? Or have you ever wasted a rented mailing list because you didn’t know exactly…
Postcard Marketing When I say postcard marketing, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock. Think again! Today’s postcards are vibrant, high-impact creations with real images that’ll jump off the page at you. And the best thing about them… 1. Postcards are Short and Personal Let’s face it; people just don’t have…
Direct mail versus email marketing There has been a long debate about which is better: direct mail vs email marketing. At our firm, we offer both options for our clients. Direct mail is tried and true and statistically, it has a higher response rate. However, according to a new article in Chief Marketer, email marketing…
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