“Call to Action” in Your Direct Marketing Material Effective direct marketing demands a compelling Call to Action. People always talk about a Call to Action, but do you know what it is? It would be best to tell your prospects what you want them to do after receiving your direct marketing piece. Otherwise, you’re wasting money…
Direct Mail Response RateWhy Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the…
Direct Mail Canada Direct Mail Canada drives marketing to your Brand and helps you get more customers. Ongoing research indicates that we are hardwired to pay attention to direct mail and take action, even in this digital age. When we receive a piece of mail sent to us, we open it to see who it…
Avoiding Marketing Mistakes Marketing Mistakes to Avoid. Many people rush into business thinking it will be easy to run, but soon, they realize it is not as easy as it looks. A successful business is a finely tuned machine. It is essential to avoid making mistakes to keep your business running smoothly. Here are…
The New Direct Mail to Internet Combo One of the most significant strides in direct mail over the last decade and a half is the advent of the “direct mail to internet” combination. In the past, marketers would use what’s called a “one-two” mailer to tease interest. For example, you might offer a free guide…
Cold Calling Mistake #1: Centering the conversation around yourself and what you have to offer. In the old approach, you pull out your telemarketing list, dial the first number, and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then…
US Tax Advantages from contracting with freelancers US Tax Advantages Your Business Receives From Contracting With Freelancers Instead of Hiring Full-time Employees. As a small business owner, you likely are always looking for ways to save your company money — especially on taxes — while still providing a superior product or service to your customers….
How Realtors Find New Clients Realtors can find new clients by marketing through a targeted postal campaign. We recently had one of our past customers come back for another mailing list. He’s a real estate agent from Baltimore, and he rented a small list some time ago, which produced great results for him. In this…
Do you Consider Direct Mail Old Fashioned? While I certainly don’t consider direct mail an “old-fashioned” direct marketing idea, I know many people do. What with all the Twitter-ing and facebook-ing and Tic-Tocing lenses and everything in between, it can be challenging for business owners to decide what to do with their marketing. Direct mail tends…
James’ opinion is that posting regularly on social marketing (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social marketing is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all.
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