Why Targeted Lists Are Important and so crucial to the success of my direct marketing campaign
Experts agree that your choice of direct marketing lists has more impact on the response produced by your direct marketing effort than any other decision you make.
Here’s why a targeted list is so important:
A poorly written marketing message (also known as your “creative”) will pull more responses from a well-targeted list than a fantastic message from a poorly targeted list. That makes sense. If you send a message about dog food to HR managers instead of dog lovers, it doesn’t matter how fabulous your message is; few people will buy it compared to sending it to actual dog lovers. Don’t get confused by the expression, “Copy is King”.
While it’s true that improving your creative — copy, package or offer — can indeed increase overall response by 25% to 100%, an excellent, targeted direct marketing list can improve your response even more. If you need a good copywriter, we highly recommend Chris Custer. We’ve met with him in person and seen his work in action. Not only is he a nice guy, he is a great copywriter who produces. Let him know Strategic Lists sent you and he’ll take good care of you. Thorough list research doesn’t have to be overwhelming.
Please leave it to the experts. Contact one of our friendly list brokers today, and they can do it all for you so you can concentrate on all the other aspects of your project.