What are hotline names, and why are they important?

Hotline names are individuals who have recently made a purchase and have, therefore, recently been added to a list. The term “Hotline” has nothing to do with calling a hotline phone number. Hotlines can also be considered “recency,” such as in the past 30, 60, or 90 Days.

Fresh Name List

Hotline names are not always worth the extra cost, however. Sometimes, new clients ask for “fresh” names, but in reality, someone added to the list yesterday and someone added to the list ten years ago can respond to your offer equally. The lists are updated at least once a month, so you do not need to worry about accuracy issues.

Whether or not you require hotline names depends on your offer. Sometimes, it’s worth paying the extra amount to order the list. Your list broker will help you decide if you need it or not.

Take golf for example. If someone recently started playing golf, they are probably a little obsessed with it and it would be good timing to send your golf offer to a golf list. Target them right away while they’re in a buying mood!

We look forward to helping you succeed!