5 Ways to Drive Home Your Call to Action

5 Ways to Drive Home Your Call to Action

“Call to Action” in Your Direct Marketing Material Effective direct marketing demands a compelling Call to Action. People always talk about a Call to Action, but do you know what it is?  It would be best to tell your prospects what you want them to do after receiving your direct marketing piece. Otherwise, you’re wasting money…

Business Lists Canada

Business Lists Canada

Canadian Business Mailing Lists with Phone Numbers We can monitor over 400 data attributes. Business Lists Canada provides a comprehensive overview of nearly every business in Canada, ranging from high-revenue companies to small-scale enterprises, including mom-and-pop shops and freelancers working from home. This constantly updated database of business records offers real-time information such as street…

Direct Mail Response Rate
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Direct Mail Response Rate

Direct Mail Response RateWhy Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the…

7 Marketing Mistakes to Avoid
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7 Marketing Mistakes to Avoid

Avoiding Marketing Mistakes Marketing Mistakes to Avoid. Many people rush into business thinking it will be easy to run, but soon, they realize it is not as easy as it looks. A successful business is a finely tuned machine. It is essential to avoid making mistakes to keep your business running smoothly.     Here are…

3 Cold Calling Mistakes That Trigger Rejection
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3 Cold Calling Mistakes That Trigger Rejection

Cold Calling Mistake #1: Centering the conversation around yourself and what you have to offer.  In the old approach, you pull out your telemarketing list, dial the first number, and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then…

US Tax Advantages Your Business Receives From Contracting With Freelancers
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US Tax Advantages Your Business Receives From Contracting With Freelancers

US Tax Advantages from contracting with freelancers US Tax Advantages Your Business Receives From Contracting With Freelancers Instead of Hiring Full-time Employees. As a small business owner, you likely are always looking for ways to save your company money — especially on taxes — while still providing a superior product or service to your customers….

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