Avoiding Marketing Mistakes Marketing Mistakes to avoid. Many people rush into business thinking it will be easy to run, but very soon, they realize it is not as easy as it looks. A successful business is a finely tuned machine. To keep your business running smoothly, it is important to avoid making mistakes. Â Â …
Business Lists Canada We can track over 400 data attributes; Business Lists Canada offers a complete view of almost every business in Canada – from the Highest Revenue Companies down to mom-and-pop shops and work-from-home freelancers. This database of business records is updated in real-time and features information including street address, phone number, number of…
Direct Mail Response Rate, Why Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close…
Direct Mail Canada Direct Mail Canada drives marketing to your Brand and helps you get more customers. Ongoing research indicates that we are hardwired to pay attention to direct mail and take action, even in this digital age. When we received a piece of mail sent to us we open it to see who from…
What do they do? People often ask me, “What is a list broker and what exactly does a list broker do?” and it is a very valid question. When I’m at a dinner party, and someone asks me “What do you do?”, most of the time, most people have never heard of us or what…
We get asked a lot of questions: “Can I add email to a mailing list? Can I add email to a mailing list? The answer is: Yes, and No. How’s that for straightforward? Just kidding! Let me explain. Here’s the reason. There isn’t an email vendor who has every single person’s email address on a list….
5 Ways to Drive Home your Call to Action in your Direct Marketing Effective direct marketing demands a compelling Call to Action. People always talk about a Call to Action, but do you know what it is?  You must tell your prospects what you want them to do after receiving your direct marketing piece. Otherwise, you’re…
The New Direct Mail to Internet Combo One of the most significant strides in direct mail over the last decade and a half is the advent of the “direct mail to internet” combination. In the past, marketers would use what’s called a “one-two” mailer to tease interest. For example, you might offer a free guide…
Cold Calling Mistake #1: Centering the conversation around yourself and what you have to offer. Â In the old approach, you pull out your telemarketing list, dial the first number, and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then…
US Tax Advantages from contracting with freelancers US Tax Advantages Your Business Receives From Contracting With Freelancers Instead of Hiring Full-time Employees. As a small business owner, you likely are always looking for ways to save your company money — especially on taxes — while still providing a superior product or service to your customers….
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