The New Direct Mail to Internet Combo One of the most significant strides in direct mail over the last decade and a half is the advent of the “direct mail to internet” combination. In the past, marketers would use what’s called a “one-two” mailer to tease interest. For example, you might offer a free guide…
Use postcards in repetitive mailings and make your business soar! Postcard Marketing still works and is one of the simplest and most cost-effective forms of direct mail marketing. Because postcards work so well, they can be considered one of the key small business marketing strategies.
Using Direct Marketing lists By now, you’ve probably heard the saying, “the money is in the list.” No? Well, I guess I put a new twist on an old expression. But it’s true! I can’t think of a more efficient, profitable, and cost-effective way to target hundreds or even thousands of people with a…
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