direct Marketing for Realtors
According to the National Association of Realtors (NAR), single women bought their first homes at twice the rate of men, presenting a tip for direct marketing for Realtors. Not only can you rent a mailing list specifically targeting this group, but also design your mailing piece with them in mind.
“Several developments during 2009, including record affordability and the first-time homebuyer tax credit availability, drew first-time buyers to the market,” according to the NAR.
The survey results were published in the 2009 NAR Profile of Home Buyers and Sellers.
The percentage of single-women buyers has increased from 14 percent in 1995 to 21 percent in 2009. These home purchasers account for the second-largest share of adult households that purchase homes. Single females make up one-quarter of the first-time buyer population and 17 percent of the repeat buyer population.
Real estate professionals can easily design their mailing pieces to reflect the demographics of this group of women.
The median age of all home buyers was 39 years old, compared to 41 for single female buyers. The single women in this survey had an average household income of $47,900 in 2008 compared to $73,100 among all home buying households. This difference in household income is not surprising as 68 percent of home-buying households are couples and more likely to have two incomes.
The difference in average incomes for single women versus single men is less striking; single men earned an average of $53,700 in 2008. In addition, single women are less likely to have children living at home than couples. The survey shows that 22 percent of single women homebuyers have children at home, while 38 percent of all home buyers have children at home.
Survey of Direct Marketing for Realtors
Why is this survey important for real estate agents? Because it presents a wonderful marketing opportunity. All your work has been done for you. If you rent a direct mailing list targeted directly at unmarried females age 39+, with a household income of $48,000+ without the presence of children, you will be right on target.
Give your list broker a call today to find out how easily you can market to this group.
All the best to you with your marketing!