Why use email marketing lists?

Why should I use Email Marketing?

If you’re the owner of an online or traditional business, you should definitely think about using opt-in email marketing lists. I really can’t think of a more efficient and cost effective way to reach potential customers. While it may seem complicated to some, implementing an opt-in email campaign using email marketing lists is easier than it looks. In this post, I will show you some of the advantages using email marketing lists can give you.

Using Email to Market your Brand or Product

First, using email marketing lists is one of the fastest ways to reach your customer base. You can create a message, format it and send it to thousands of prospective buyers the same day. Not only that, but you can start to get feedback from your campaign instantly and start to get more sales within hours. If you compare email marketing lists to direct mail, that’s fast!

It is Cost-Effective

Using email marketing lists is also very cost effective. If you don’t want to cover all the cost and effort associated with building your own email marketing lists, you can take a shortcut and rent email marketing lists from a list broker. All you have to do is write your email (or have someone write them for you). Once your message is created, just send it to your list broker and they’ll send it out for you to certain email marketing lists. You’ll get access to thousands of people just like that. You just need to supply your list broker with the email itself, your subject line, and your opt-out information (also called the unsubscribe link).

The above method concerns having a list broker send out your message for you. There is, however, another way to use email marketing lists. It’s quite a sensitive subject because it involves renting email marketing lists that contain your prospects’ email address, name, mailing address and company information. We generally rent these types of email marketing lists less often than we manage the entire opt-in email campaign for our clients. The reason is because when you are using these types of email marketing lists, these people have not opted in to you, so they are not expecting your email. It’s a really “cold” email.

Having said that, using email marketing lists can still work quite well, if handled correctly. If you email someone to introduce your firm, and you do not try to sell them anything, it can be effective. You must comply with CanSpam, by including your mailing address, a valid opt-out link, and other information that our brokers would be happy to explain to you.

Getting Results with Email 

Another great thing about using email marketing lists is that you can track the results more efficiently than with traditional marketing methods. A lot of companies these days have trouble calculating how efficient a particular marketing campaign was because they have no real way to track the results. If you send your email using a list broker, she will be able to provide you with a tracking report that shows how many people opened the email and how many people clicked on the links within the email. Sometimes they can even tell you which links were clicked on. This is very
valuable information!

Having said all that, I think one of the greatest aspects of email marketing is that you will be sending your messages to a highly targeted audience that might be in the market for the type of product or service you’re offering. Imagine that compared with handing thousands and thousands of flyers and pamphlets to random people who may or may not be even remotely interested in your product.

The effect of a bad marketing campaign can be disastrous for a big company and making adjustments can be costly and difficult. With an opt-in email campaign, on the other hand, all you have to do is readjust your subject line, or offer, and make some minor modifications and you can improve the efficiency of your campaign significantly.

All in all, using email marketing lists is one, if not the best, way to reach thousands of targeted prospective buyers quickly and efficiently. It cuts your advertising costs and may even give you better results. So make sure you consider using email marketing lists for your next marketing campaign.