The first question we ask our new clients is: “Who is your Ideal Target market?” Sometimes they enthusiastically reply, “Everyone can use our product!” (…groan…)
Please be advised that the general public is NOT your target market!
You must narrow down your target market to the group of people most likely to buy your product or service because even though a random person might come along and buy your product when you are spending money on a direct marketing list, you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way, you will see the BEST results and make more money!
The following plan will help you think about your target market or provide food for thought to discuss with your list broker.
My ideal target market customer is:
A consumer at a home address:
Male
Female
Income is ___________
Occupation is ____________
Age is _________
Homeowner or renter?
Type of car
Presence of children?
The number of children?
Hobbies
Donates to: __________
Has this kind of pet: _______________
A Type of Business or Business Person
Retail Store?
Restaurant?
Services such as a lawyer, a plumber, a contractor
Work at Home?
Other: _______________
An employee at a specific type of Business
The ideal Title of the person is __________
A non-profit Group
Type?
An Association
Professional or volunteer?
A Professional
Accountant
CPA
A Dentist
Financial Advisor
Fitness Trainer
Hairdresser
Lawyer
Marriage Counsellor
Nurse
Occupational Therapist
Physical Therapist
Other: _________________
Now comes the fun part. Thinking again about who exactly your ideal customer is, think of the things that they MUST do to fit into your target market:
Must work as a ___________________ (occupation)
Must be _________________ (married, divorced, single, widowed)
Must have donated to _____________ (cause) within the past ________ (timeframe)
Must have this specific interest: __________________
Must have experience with ____________ (swimming pools, specific software, horses, etc.)
Must have an interest in _____________
Must have this specific ailment: _______________
Must be retired
My ideal customer also:
Must read these magazines/newspapers: _______________________________
Lives in ___________ (zip code, city, county, radius around a zip code, country, etc)
Are you getting the idea?
Fill out a free Quote Request to get some help determining your target market.
