Can I add email to a mailing list?

We get asked a lot of questions: “Can I add email to a mailing list?

Can I add email to a mailing list? The answer is: Yes, and No. How’s that for straightforward? Just kidding! Let me explain.

Here’s the reason. There isn’t an email vendor who has every single person’s email address on a list. Over the years, our list brokers have narrowed down the good email vendors from the… well, let’s just say from the guys who sell email addresses out of the trunk of their cars. And the really good ones tend to specialize in certain things. For example, some may have people who have opted in for more information about cars, and others may be interested in home decorating. You get the idea.

The more specialized the list, the less likely the vendor, will give out the actual email addresses. They will however deploy them on your behalf.

Email lists deployed on your behalf

We send out your HTML email message to your targeted group through our opt-in email vendor, and we give you a tracking report that shows how many people opened the email, clicked on the links and which links they clicked on.

Email lists to purchase or rent

We can offer a list of names with mailing addresses and email addresses. Keep in mind, depending don’t the list they can be very expensive. We are not the kind of firm that sells a million names for $99. This type of list is very sensitive and it depends on several factors, such as the type of business you are in and your offer. These lists, by the way, all have a time and date stamp when the person opted in and their IP address. It is your responsibility to follow all the rules of Can-Spam. We can show you where to find more information if you need to learn these rules.

So, now you can see why we answer the way we do when someone asks, “Can I add email to a mailing list?” It’s complicated!