What are the basic prices, terms and conditions for renting lists?
Terms:
99% of the time, a list is supplied on a one-time rental basis. This means that the list owner agrees to allow the renter to lease the data (in other words, use the list) once in return for a fee.
Pricing:
If a list has a price of “$150/M”, it has a base rental rate of $150.00 per thousand records, which is another way of saying 15 cents per record.
Selections (selects)
Then you pay for other selects such as income, occupation, homeowner, etc. Your list broker will outline all pricing in writing so there are no surprises.
Restrictions
List owners may impose other restrictions on using a list or refuse to supply it altogether, such as to competitive marketers.
mail piece Approval
They often ask to see your mail piece before approving the list’s release. This is so they can screen out competitive or offensive offers.
Minimum List Order Size
Most list owners set a minimum order size, usually 5,000 records or the equivalent of 5,000 records in money. If your target market falls under 5,000 records, your list broker can sometimes negotiate with the list owner to waive the minimum.
We love to deal with list owners! The benefit of using our online count system is that there’s no minimum order, and you can order very few records at a time if you desire. The guidelines above are very general terms and conditions; all list owners have the right to set the price and terms for their lists. Your list broker can explain the terms and conditions of every list rental you are considering.