Direct Mail Campaign

A Direct Mail Campaign is an unsolicited advertisement sent through the mail, prompting the recipient to take action (typically to make a purchase). The purpose of direct mail is to find new customers (also called customer acquisition).

Direct mail comes in many forms, such as:

Direct mail can be used for an almost unlimited variety of products or services, from appliances to building materials, computers to DVDs, electronics to food, garage door openers to health products, insurance to jewelry, kitchen cabinets to light fixtures, machine parts to natural food stores, office supplies to pens, queen beds to real estate, self-improvement to tricycles, underwear to wine… You get the point.

Direct mail marketing campaign is often perceived as “junk mail,” but in fact, using a targeted list means that your direct mail offer is perfectly matched to individuals who may be actively in the market for your product or service. Defining direct mail is simple. You receive a list of names and mailing addresses. Please write a letter to each person and send it to them via mail. If it works well, you can repeat the process on a larger scale.

Contact us today to begin discussing your ideal target market.

We look forward to helping you succeed!