Why use a List Broker?

A list broker specializes in targeted direct marketing lists and knows how to get the list that best matches your requirements.

When you need insurance, you can go to an insurance broker to shop around and find insurance options for you; similarly, a list broker will research list choices for you and come back to you with several lists to choose from. You tell your list broker about your project, goals, who you want to reach, and your budget and time frame, and then your list broker will present you with the best list option.

List vendors own direct marketing lists; typically, brokers don’t own their lists. When your broker first starts looking, several various lists appear. The first thing we look at is who the list vendor is, and we ponder the following:

We also like to look at who else has rented this particular list. Did they test it only once or did they continue to use it? If they continued, it was likely a good list for them.

Then, we look at which lists fall within your budget. There’s no point in recommending something you can’t afford! After all, the list is the cheapest part of the whole equation. Your printing and postage will cost more than the list. In fact, your list will typically come in at around 10-15% of your overall budget, yet it is the most critical part of the project.

Finding a good list broker is essential to a successful direct marketing campaign. The best part is that you’re not required to pay anything for their services! The list vendor pays the list broker a commission. Your list broker will work for free until they get the job done.

We look forward to helping you succeed!