Top Three Options for the Postal list you just received.
Top Three Options for the Postal list. Have you ever rented a postal list and then held onto it for a while because you were too busy to do anything with it? Or have you ever wasted a rented mailing list because you didn’t know exactly what to do with it? This article will give you the top three things you can do with your mailing list right away before it goes stale.
Mailing List Tip #1
The day you receive your mailing list, you can be assured that it has been updated within the past 30 days and scrubbed against the NCOA (National Change of Address database). This is the time to put it to use! The longer you wait to get it out the door, the more you risk that the addresses will change.
Ideally, have your marketing piece ready before you rent your mailing list. Your list broker can help you with this if you need any assistance. If you’re renting a direct mailing list, then have your sales letter ready and as soon as you get the list, prepare the mailing labels to send it out as soon as possible.
Your list broker might even be able to prepare the mailing labels for you. Alternatively, if you are using a mailing service, just email the mailing list to them, and they’ll get your mailing done for you.
Mailing List Tip #2
Here’s the second tip: Whenever I rent mailing lists, I always suppress my current customer list against the new list, so I know that every person getting my mailing piece is new. Your mailing list company should be able to offer suppression for you for a nominal fee (or free in some cases) if you don’t know how to do it yourself. It’s preferable to ask them about this before you rent the list, so you can get your list over to them in advance. If you are worried about confidentiality – don’t. Mailing list companies do this all the time, and if they are reputable (for example, a member of the BBB), you can be assured they will keep your list confidential and destroy it as soon as they’re finished with it.
Mailing List Tip #3
The third tip is for small business owners on a very limited budget and who cannot afford to mail out to the entire mailing list at once. Here’s what to do: Decide on which demographics are most important to you and sort the list according to that. For example, let’s say you are marketing a teeth whitening service to dentists, and your list broker has delivered a list of dentists specializing in cosmetic dentistry. You can look at your list in Excel and sort the columns according to sales revenue, number of employees and geography. (Make sure you ask for these selects to be included in output when you order!) You may decide that you want to send your mailing piece to the businesses with the highest revenues first. If you have sorted the businesses according to sales revenue, you can easily pick out the top companies and paste them into a new file. Then you can create your mailing labels from that new list.
The most important thing to do with your mailing list…
…is to use as soon as you receive it is MAIL IT! It pains me when people rent mailing lists and then don’t use them because they are too busy or don’t know what to do. Ask your list broker for help and if they won’t help you, find someone else who will!
At Strategic List Services, we go above and beyond for our clients. Give us a call today or fill out a Research Request so we can show you firsthand!
direct Marketing for Realtors According to the National Association of Realtors (NAR), single women bought their first homes at twice the rate of men, presenting a tip for direct marketing for Realtors. Not only can you rent a mailing list specifically targeting this group, but also design your mailing piece with them in mind. “Several…
Postcard Marketing When I say postcard marketing, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock. Think again! Today’s postcards are vibrant, high-impact creations with real images that’ll jump off the page at you. And the best thing about them… 1. Postcards are Short and Personal Let’s face it; people just don’t have…
Five tips to increase sales with direct mail. The number of businesses using direct mail marketing to increase sales now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness…
Direct Mail Response Rate, Why Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close…
Renting Mailing Lists More Secrets As a business person involved in renting mailing lists, selling and/or promoting something by direct mail, you should know the most important aspects of your mailing. It has to do with the sales letter you send out and the mailing lists. With these thoughts in mind, and assuming you’ve got…
Direct Mail Canada Direct Mail Canada drives marketing to your Brand and helps you get more customers. Ongoing research indicates that we are hardwired to pay attention to direct mail and take action, even in this digital age. When we received a piece of mail sent to us we open it to see who from…
You must be logged in to post a comment.