What is the best list selection strategy?
Start small!
Test a small amount, and if you have a 2% response or higher, that means it’s working so you would then roll out and do it again on a larger scale. This time, however, add another list selection in a test (or another version of your offer, but don’t change both) so you can compare the results. Obviously if you find a list selection that makes more money than it cost to put it all together, keep using it!
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