What is the best list selection strategy?
The best list selection strategy totally depends on your project and your budget. The best strategy is to be upfront and honest with your list broker so they can research and find the very best list selection that will fit into your budget. A particular list that works for one offer may not be the best one for you. Talk to your broker so that he or she can help you find the right one for you.
Start small!
Test a small amount, and if you have a 2% response or higher, that means it’s working so you would then roll out and do it again on a larger scale. This time, however, add another list selection in a test (or another version of your offer, but don’t change both) so you can compare the results. Obviously if you find a list selection that makes more money than it cost to put it all together, keep using it!
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