How Realtors Find New Clients Realtors can find new clients by marketing through a targeted postal campaign. We recently had one of our past customers come back for another mailing list. He’s a real estate agent from Baltimore, and he rented a small list some time ago, which produced great results for him. In this…
Five tips to increase sales with direct mail. The number of businesses using direct mail marketing to increase sales now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness…
Do you Consider Direct Mail Old Fashioned? While I certainly don’t consider direct mail an “old-fashioned” direct marketing idea, I know many people do. What with all the Twitter-ing and facebook-ing and Tic-Tocing lenses and everything in between, it can be challenging for business owners to decide what to do with their marketing. Direct mail tends…
James’ opinion is that posting regularly on social marketing (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social marketing is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all.
Use postcards in repetitive mailings and make your business soar! Postcard Marketing still works and is one of the simplest and most cost-effective forms of direct mail marketing. Because postcards work so well, they can be considered one of the key small business marketing strategies.
Why should I use Email Marketing? If you’re an online or traditional business owner, you should consider using opt-in email marketing lists. I can’t think of a more efficient and cost-effective way to reach potential customers. While it may seem complicated, implementing an opt-in email campaign using email marketing lists is easier. In this post,…
Top Three Options for the Postal list you just received. Top Three Options for the Postal list. Have you ever rented a postal list and then held onto it for a while because you were too busy to do anything with it? Or have you ever wasted a rented mailing list because you didn’t know exactly…
Postcard Marketing When I say postcard marketing, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock. Think again! Today’s postcards are vibrant, high-impact creations with real images that’ll jump off the page at you. And the best thing about them… 1. Postcards are Short and Personal Let’s face it; people just don’t have…
Using Direct Marketing lists By now, you’ve probably heard the saying, “the money is in the list.” No? Well, I guess I put a new twist on an old expression. But it’s true! I can’t think of a more efficient, profitable, and cost-effective way to target hundreds or even thousands of people with a…
Direct mail versus email marketing There has been a long debate about which is better: direct mail vs email marketing. At our firm, we offer both options for our clients. Direct mail is tried and true and statistically, it has a higher response rate. However, according to a new article in Chief Marketer, email marketing…
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