“Call to Action” in Your Direct Marketing Material Effective direct marketing demands a compelling Call to Action. People always talk about a Call to Action, but do you know what it is? It would be best to tell your prospects what you want them to do after receiving your direct marketing piece. Otherwise, you’re wasting money…
Canadian Business Lists with Phone Numbers We can monitor over 400 data attributes. Business Lists Canada provides a comprehensive overview of nearly every business in Canada, ranging from high-revenue companies to small-scale enterprises, including mom-and-pop shops and freelancers working from home. This constantly updated database of business records offers real-time information such as street address,…
Direct Mail Response RateWhy Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the…
Direct Mail Canada Direct Mail Canada drives marketing to your Brand and helps you get more customers. Ongoing research indicates that we are hardwired to pay attention to direct mail and take action, even in this digital age. When we receive a piece of mail sent to us, we open it to see who it…
What do they do? People often ask me, “What is a list broker and what exactly does a list broker do?” and it is a very valid question. When I’m at a dinner party, and someone asks me “What do you do?”, most of the time, most people have never heard of us or what…
We get asked a lot of questions: “Can I add email to a mailing list? Can I add email to a mailing list? The answer is: Yes, and No. How’s that for straightforward? Just kidding! Let me explain. Here’s the reason. There isn’t an email vendor who has every single person’s email address on a list….
Avoiding Marketing Mistakes Marketing Mistakes to Avoid. Many people rush into business thinking it will be easy to run, but soon, they realize it is not as easy as it looks. A successful business is a finely tuned machine. It is essential to avoid making mistakes to keep your business running smoothly. Here are…
The New Direct Mail to Internet Combo One of the most significant strides in direct mail over the last decade and a half is the advent of the “direct mail to internet” combination. In the past, marketers would use what’s called a “one-two” mailer to tease interest. For example, you might offer a free guide…
Cold Calling Mistake #1: Centering the conversation around yourself and what you have to offer. In the old approach, you pull out your telemarketing list, dial the first number, and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then…
US Tax Advantages from contracting with freelancers US Tax Advantages Your Business Receives From Contracting With Freelancers Instead of Hiring Full-time Employees. As a small business owner, you likely are always looking for ways to save your company money — especially on taxes — while still providing a superior product or service to your customers….
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