Direct Mail Response Rate, Why Direct Mail Marketing Is Far From Dead Steven Pulcinella Forbes Magazine What about Direct Mail Response Rate? We’ve all heard an urban legend or two in our time. Usually, they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close…
What do they do? People often ask me, “What is a list broker and what exactly does a list broker do?” and it is a very valid question. When I’m at a dinner party, and someone asks me “What do you do?”, most of the time, most people have never heard of us or what…
We get asked a lot of questions: “Can I add email to a mailing list? Can I add email to a mailing list? The answer is: Yes, and No. How’s that for straightforward? Just kidding! Let me explain. Here’s the reason. There isn’t an email vendor who has every single person’s email address on a list….
5 Ways to Drive Home your Call to Action in your Direct Marketing Effective direct marketing demands a compelling Call to Action. People always talk about a Call to Action, but do you know what it is? You must tell your prospects what you want them to do after receiving your direct marketing piece. Otherwise, you’re…
Avoiding Marketing Mistakes Marketing Mistakes to avoid. Many people rush into business thinking it will be easy to run, but very soon, they realize it is not as easy as it looks. A successful business is a finely tuned machine. To keep your business running smoothly, it is important to avoid making mistakes. …
The New Direct Mail to Internet Combo One of the most significant strides in direct mail over the last decade and a half is the advent of the “direct mail to internet” combination. In the past, marketers would use what’s called a “one-two” mailer to tease interest. For example, you might offer a free guide…
Cold Calling Mistake #1: Centering the conversation around yourself and what you have to offer. In the old approach, you pull out your telemarketing list, dial the first number, and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then…
How Realtors Find New Clients Realtors can find new clients by marketing through a targeted postal campaign. We recently had one of our past customers come back for another mailing list. He’s a real estate agent from Baltimore, and he rented a small list some time ago, which produced great results for him. In this…
Five tips to increase sales with direct mail. The number of businesses using direct mail marketing to increase sales now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness…
Do you Consider Direct Mail Old Fashioned? While I certainly don’t consider direct mail an “old-fashioned” direct marketing idea, I know many people do. What with all the Twitter-ing and facebook-ing and Tic-Tocing lenses and everything in between, it can be challenging for business owners to decide what to do with their marketing. Direct mail tends…
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