Strategic Lists » telemarketing list

Here are 3 common cold calling techniques that you should try to avoid:

Mistake #1: Center the conversation around yourself and what you have to offer

In the old approach, you pull out your telemarketing list, dial the first number and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then you close your eyes and pray that the other person will be interested.

Unfortunately, the moment you stop talking you usually hear, “Sorry, I’m busy,” or “Sorry, I’m not interested.”

You see, you’ve started your cold call by talking about your world and what you have to offer. But realistically, most people aren’t all that interested in you. When you talk about your company and your product, it’s just another advertisement to them. You haven’t engaged them, so they often just tune you out.

Without sounding too harsh, the reality is that prospects are much more interested in themselves and what’s important to them. They are looking for something that’s going to solve a problem they’re having. So if you start the conversation by focusing on their world, they’re more likely to interact with you.

Instead, talk about an issue or problem they may need solving. Focus on them rather than on what you have to offer. And see where it takes you.

Mistake #2: Be confident they should buy your product or serviceHere are 3 common cold calling techniques that you should try to avoid:

Mistake #1: Center the conversation around yourself and what you have to offer

In the old approach, you pull out your telemarketing list, dial the first number and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then you close your eyes and pray that the other person will be interested.

Unfortunately, the moment you stop talking you usually hear, “Sorry, I’m busy,” or “Sorry, I’m not interested.”

You see, you’ve started your cold call by talking about your world and what you have to offer. But realistically, most people aren’t all that interested in you. When you talk about your company and your product, it’s just another advertisement to them. You haven’t engaged them, so they often just tune you out.

Without sounding too harsh, the reality is that prospects are much more interested in themselves and what’s important to them. They are looking for something that’s going to solve a problem they’re having. So if you start the conversation by focusing on their world, they’re more likely to interact with you.

Instead, talk about an issue or problem they may need solving. Focus on them rather than on what you have to offer. And see where it takes you.

Mistake #2: Be confident they should buy your product or serviceHere are 3 common cold calling techniques that you should try to avoid:

Mistake #1: Center the conversation around yourself and what you have to offer

In the old approach, you pull out your telemarketing list, dial the first number and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then you close your eyes and pray that the other person will be interested.

Unfortunately, the moment you stop talking you usually hear, “Sorry, I’m busy,” or “Sorry, I’m not interested.”

You see, you’ve started your cold call by talking about your world and what you have to offer. But realistically, most people aren’t all that interested in you. When you talk about your company and your product, it’s just another advertisement to them. You haven’t engaged them, so they often just tune you out.

Without sounding too harsh, the reality is that prospects are much more interested in themselves and what’s important to them. They are looking for something that’s going to solve a problem they’re having. So if you start the conversation by focusing on their world, they’re more likely to interact with you.

Instead, talk about an issue or problem they may need solving. Focus on them rather than on what you have to offer. And see where it takes you.

Mistake #2: Be confident they should buy your product or serviceHere are 3 common cold calling techniques that you should try to avoid:

Mistake #1: Center the conversation around yourself and what you have to offer

In the old approach, you pull out your telemarketing list, dial the first number and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then you close your eyes and pray that the other person will be interested.

Unfortunately, the moment you stop talking you usually hear, “Sorry, I’m busy,” or “Sorry, I’m not interested.”

You see, you’ve started your cold call by talking about your world and what you have to offer. But realistically, most people aren’t all that interested in you. When you talk about your company and your product, it’s just another advertisement to them. You haven’t engaged them, so they often just tune you out.

Without sounding too harsh, the reality is that prospects are much more interested in themselves and what’s important to them. They are looking for something that’s going to solve a problem they’re having. So if you start the conversation by focusing on their world, they’re more likely to interact with you.

Instead, talk about an issue or problem they may need solving. Focus on them rather than on what you have to offer. And see where it takes you.

Mistake #2: Be confident they should buy your product or service