Tne question that we get asked a lot is: "Can I add email to a mailing list?" and the answer is: Yes, and No. How's that for straightforward? Just kidding! Let me explain. Here's the reason. There isn't an email vendor who has every single person's email address on a...
James’ opinion is that posting regularly on social marketing (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social marketing is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all.
The number of businesses using direct mail marketing now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip we saw last year in 2009, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness...
