The number of businesses using direct mail marketing now compared to 10 to 15 years ago is staggeringly higher. We are noticing that after the temporary dip we saw last year in 2009, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness...
It is essential that you narrow down your target market to the group of people most likely to buy your product or service because even though it’s possible that a random person might come along and buy your product, when you are spending money on a list you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way you will see the BEST results and make more money!
According to the National Association of Realtors (NAR), single women bought their first homes at twice the rate of men in 2009, which presents a fantastic direct marketing opportunity for real estate professionals. Not only can you rent a mailing list specifically targeting this group, but also design your mailing...
