Have you ever rented a mailing list and then held onto it for awhile because you were too busy to do anything with it? Or have you ever wasted a rented mailing list because you didn't know exactly what to do with it? In this article I'll give you the...
By now, you’ve probably heard the saying "the money is in the list". Well, that's because it's true. I can't think of a more efficient, profitable and cost effective way to target hundreds or even thousands of people with highly targeted marketing material. In this article, I will give you...
James’ opinion is that posting regularly on social marketing (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social marketing is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all.
