This holiday season is expected to be the strongest we’ve seen in four years. Online retailers and even retailers who do most of their business offline are busy preparing their websites for the increase in holiday sales.
Tne question that we get asked a lot is: "Can I add email to a mailing list?" and the answer is: Yes, and No. How's that for straightforward? Just kidding! Let me explain. Here's the reason. There isn't an email vendor who has every single person's email address on a...
As a business person involved in the selling and/or promotion of something by direct mail, you should already know that the most important aspects of your mailing have to do with the sales letter you send out, and the mailing lists you use. With these thoughts in mind, and assuming...
