If you're the owner of an online or traditional business, you should definitely think about using opt-in email marketing lists. I really can't think of a more efficient and cost effective way to reach potential customers. While it may seem complicated to some, implementing an opt-in email campaign using email...

This holiday season is expected to be the strongest we’ve seen in four years. Online retailers and even retailers who do most of their business offline are busy preparing their websites for the increase in holiday sales.

Tne question that we get asked a lot is: "Can I add email to a mailing list?" and the answer is: Yes, and No. How's that for straightforward? Just kidding! Let me explain. Here's the reason. There isn't an email vendor who has every single person's email address on a...

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