By now, you’ve probably heard the saying "the money is in the list". Well, that's because it's true. I can't think of a more efficient, profitable and cost effective way to target hundreds or even thousands of people with highly targeted marketing material. In this article, I will give you...
This holiday season is expected to be the strongest we’ve seen in four years. Online retailers and even retailers who do most of their business offline are busy preparing their websites for the increase in holiday sales.
As a business person involved in the selling and/or promotion of something by direct mail, you should already know that the most important aspects of your mailing have to do with the sales letter you send out, and the mailing lists you use. With these thoughts in mind, and assuming...
