A direct marketing list is a list of people (consumers) or companies (businesses).
A list of Consumers can be narrowed down by demographics such as gender, age, homeowner/renter, hobbies, interests, buying habits, presence of children and many more selects.
A list of businesses can be narrowed down by things like industry type, number of employees, annual sales revenue, title (such as President, Owner, etc), buying authority and many more.
Both lists can include telephones (telemarketing) and or email addresses.
We are firm believers in using a targeted direct marketing list as part of your overall marketing strategy. If your list is not targeted, it’s like trying to aim for something with your eyes closed. You might hit your mark and you might not. Chances are, you won’t.
A direct marketing list can have phone numbers on it (See Telemarketing Lists) so you can follow up with a phone call or you can start out with a phone call and only mail to those who have indicated they want more information.
It’s also possible to get email addresses on your list, depending on a number of factors. Contact one of our list brokers today to find out what’s best for you.
Give us a call today at 1-888-848-1215 or fill out a Free Consultation request so we can begin discussing your ideal target market.
We look forward to helping you succeed!