What is the difference between a response list and a compiled list?
Marketing Lists are often described as response lists or compiled lists. The difference is crucial for your list decisions. Response-generated lists are lists of individuals who have responded to some kind of direct marketing offer. Examples of response lists would be magazine subscribers, catalogue buyers, product incentive offers even free information requesters are all response-generated. Essentially, names on a response list are really another direct marketer’s customer names. They are renting their customer list to you. Every name has shown to be responsive in some way. In contrast, compiled lists are names and addresses put together (‘compiled’ or put together) by a list company from phone books, public records, directories and other information sources. Compiled lists usually allow amazing customization due to the large number of demographic selects (job title, company size, telephone numbers, etc) available.
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