What is a Specialty Postal List?
Usually when we first start working with a new client, they ask us, “So, what kind of lists do you have?” and we reply, “Who do you want to reach?” We’re not trying to be cheeky, but there are literally thousands upon thousands of specialty lists out there.
In fact, when you really think about it, all lists are specialty lists.
Every time a list is pulled, it is completely customized for the client based on all the selects available.
When you consider that we can get subscribers to all kinds of magazines, lists of people who have been surveyed, lists of purchasers, decision-makers, college alumni, donors to certain causes… you name it, we can find it (almost!). We love a challenge, so be sure to contact us right away with your ideal target market and put us to the test!
You can reach one of our dedicated list brokers at 1-888-848-1215.
Here are some of the Specialty Lists we have access to:
- Boat/Yacht Owners
- Canadian Businesses
- Canadian Consumers
- Clubs & Organizations
- Colleges & Universities
- Expectant Mothers
- Financial Analysts
- Fortune 500 Companies
- Fortune 1000 Companies
- Golf and Country Clubs
- Gyms and Spas
- Home School Households
- Insurance Agents
- Medical Specialists
- New Businesses
- New Parents
- Non-Profit Organizations
- Occupational Therapists
- Real Estate Agents
- Real Property Mortgage
- Social Workers
- Speech Therapists
- Timeshare Owners
- And Many More!
Sometimes, specialty lists are only limited by your imagination
When a client comes to us and explains their project and who they’re looking for, the first thing we do is ask ourselves, “Who would have put together this type of list?” Most of the time, it’s obvious. For example, if a client is looking to reach dog owners, we can get a list of people who subscribe to dog magazines, or who have purchased dog products or who have filled out a survey indicating they own a dog. However, sometimes it’s not that easy. We once had someone looking to find people with excessive sweating! So… who would have that type of specialty list? Well it turns out that such a list is available. You never know until you start looking.
What makes specialty lists different than complied lists?
First of all, the price. Specialty lists are harder to come by and therefore more expensive. Do keep in mind that the list is generally the least expensive part of your marketing campaign. The price varies considerably, but it’s roughly anywhere from 15 cents a name and can go all the way up to a dollar, depending on the specialty list. Remember It’s the list owner who sets the price, not us!
Specialty lists can be an important part of your marketing campaign, simply because they are so targeted.
Fill out a Research Request today or give us a call at 1-888-848-1215