Frequently Asked Questions about Direct Mail
Direct mail is an unsolicited advertisement that is sent through the mail, asking the recipient to take action (usually to buy something). The purpose of direct mail is to find new customers (also called customer acquisition). Direct mail comes in many forms, such as:
- Letters (usually a “#10 package” using a #10 envelope and including a “teaser” printed on the envelope)
- Tabloid (13″ x 10″ in size)
- Invitation package (6″ x 9″)
Direct mail can be used for an almost unlimited variety of products or services, from appliances to building materials, computers to dvds, electronics to food, garage door openers to health products, insurance to jewelry, kitchen cabinets to light fixtures, machine parts to natural food stores, office supplies to pens, queen beds to real estate, self improvement to tricycles, underwear to wine…. You get the point. Direct mail marketing is often thought of “junk mail” but in fact, using a targeted list means that your direct mail offer is perfectly matched to people who may very well be in the market for your product or service. Defining direct mail is simple. You get a list of names and mailing addresses, write a letter to those people and send it to them in the mail. If it works well, you do it again on a bigger scale.
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