Using Telemarketing Lists
Telemarketing lists are basically mailing lists with telephone numbers included. Telemarketing lists can be used for reaching businesses by phone or consumers at their home.
A recent study showed that 32% of Americans make purchases over the phone from an outbound telemarketer spending an average of $135.
Telemarketing has been used successfully for many years by companies to market products and services for their business. In fact, survey results show that telemarketing generated more than $660 billion in sales in 2001 – that’s about 6 percent of GDP and more than the entire United States restaurant industry.
Some lists on the market today have telephone numbers available and some do not because some list owners do not want their list to be called. Typically, counts are much lower for Consumer lists when phone numbers are required due to the Do Not Call laws in the USA and Canada.
Businesses in the USA and Canada must register with the Do Not Call authorities in order to make phone calls to home phone numbers. Please visit the FTC’s Do Not Call website for more information or to register. Visit the Canadian Do Not Call Registry for more information or to register.
Telemarketing lists can be a great asset to a multi-channel marketing campaign. Often you can send a direct mail letter to a prospect and then follow up with a phone call. Or, you can phone first to qualify whether or not you should buy the stamp.
Charitable organizations often use telemarketing lists to solicit donations, while businesses often use telephone lists to pre-qualify prospects and/or close the sale over the phone.
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