Who is your Target Market?

It is essential that you narrow down your target market to the group of people most likely to buy your product or service because even though it’s possible that a random person might come along and buy your product, when you are spending money on a list you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way you will see the BEST results and make more money!

The first question we ask our new clients is: "Who is your Target market?" and sometimes they enthusiastically reply, "Everyone can use our product!" (…groan…)

Please be advised that the general public is NOT your target market!

It is essential that you narrow down your target market to the group of people most likely to buy your product or service because even though it’s possible that a random person might come along and buy your product, when you are spending money on a direct marketing list you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way you will see the BEST results and make more money!

The following plan will help you think about your target market, or at least provide food for thought for you to discuss with your list broker.

My ideal customer is: Continue reading “Who is your Target Market?”

7 Marketing Mistakes to Avoid

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. Learn the seven most common mistakes you need to avoid when going into business.

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes.    

Here are the 7 most common mistakes to avoid:

1. Not having clear objectives: Many business people start a business without clear objectives. They fail to set realistic goals for their marketing and consequently set themselves up for failure. It is important to make a list of goals and objectives based on a quarterly and monthly time line. If you do not have company goals and objectives you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared you will not be able to achieve company objectives. The key is to write them down. Continue reading “7 Marketing Mistakes to Avoid”