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Top 3 Things to Do with your New Mailing List

Top Three Options for the Postal list you just received.

Have you ever rented a postal list and then held onto it for awhile because you were too busy to do anything with it? Or have you ever wasted a rented mailing list because you didn’t know exactly what to do with it? In this article I’ll give you the top three things you can do with your mailing list right away before it goes stale. Continue reading “Top 3 Things to Do with your New Mailing List”

What is a Direct Marketing List?

As direct marketing list brokers, people often ask us, "What is a direct marketing list?" If you are in the business, it seems to make perfect sense, but for those who are learning about direct marketing, there is a lot to learn! Do you need a consumer or business list? With phone numbers or without phone numbers?

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Give us a call today at 1-888-848-1215 for a free consultation

We look forward to helping you succeed!

Can I add email to a mailing list?

The question that we get asked a lot is: “Can I add email to a mailing list?

The answer is: Yes, and No. How’s that for straightforward? Just kidding! Let me explain.

Here’s the reason. There isn’t an email vendor who has every single person’s email address on a list. Over the years, our  list brokers  have narrowed down the good email vendors from the… well, let’s just say from the guys who sell email addresses out of  the trunk of their cars. And the really good ones tend to specialize in certain things. For example, some may have people  who have opted in for more information about cars, and other may be interested in home decorating. You get the idea.

The more specialized the list, the less likely it is that the vendor will give out the actual email addresses.

In reality, there are three things we can do: Continue reading “Can I add email to a mailing list?”

Increase Sales with Direct Mail

The number of businesses using direct mail marketing now compared to 10 to 15 years ago is staggeringly higher.

We are noticing that after the temporary dip we saw last year in 2009, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness of direct mail marketing.

Our clients who are doing direct mail marketing right now include mortgage brokers, real estate investors, telecom companies, insurance agents, investment advisors, non profit organizations, and many others.

I'll be the first to admit that while it used to be exciting for a consumer to receive a direct marketing piece in the mail, and they were not only looked at but actually read, nowadays you have to work a little harder to really catch your prospects' attention.

By the way: I was surprised to learn that the term Junk Mail can be traced back to 1954. (Online Etymology Dictionary). I thought it was much more recently than that. But I always say, if you are doing your direct marketing properly, and using a list broker to help you narrow your target market down thoroughly, then you are NOT sending junk mail. There's a difference between sending out your direct mailing piece to anyone with a pulse, and sending it out to people who match your current customers who could truly benefit from your offer and willingly act on it.

So how can you make your direct mail marketing piece more effective and increase your sales revenue? Continue reading “Increase Sales with Direct Mail”

Who is your Target Market?

It is essential that you narrow down your target market to the group of people most likely to buy your product or service because even though it’s possible that a random person might come along and buy your product, when you are spending money on a list you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way you will see the BEST results and make more money!

The first question we ask our new clients is: "Who is your Target market?" and sometimes they enthusiastically reply, "Everyone can use our product!" (…groan…)

Please be advised that the general public is NOT your target market!

It is essential that you narrow down your target market to the group of people most likely to buy your product or service because even though it’s possible that a random person might come along and buy your product, when you are spending money on a direct marketing list you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way you will see the BEST results and make more money!

The following plan will help you think about your target market, or at least provide food for thought for you to discuss with your list broker.

My ideal customer is: Continue reading “Who is your Target Market?”

More Secrets to Renting Mailing Lists

As a business person involved in the selling and/or promotion of something by direct mail, you should already know that the most important aspects of your mailing have to do with the sales letter you send out, and the mailing lists you use. With these thoughts in mind, and assuming you've got what should be an order-pulling sales letter, let's focus our attention specifically on the problem of finding mailing lists that produce profitable orders.

Common sense should tell you that without a good mailing list, the time and money you spend on market research, advertising layout and knowledge relating to the rules of direct mail will just be wasted effort.  In other words, unless you get your offer to the right buyers, you might as well save your time and money.
Continue reading “More Secrets to Renting Mailing Lists”

7 Marketing Mistakes to Avoid

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. Learn the seven most common mistakes you need to avoid when going into business.

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes.    

Here are the 7 most common mistakes to avoid:

1. Not having clear objectives: Many business people start a business without clear objectives. They fail to set realistic goals for their marketing and consequently set themselves up for failure. It is important to make a list of goals and objectives based on a quarterly and monthly time line. If you do not have company goals and objectives you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared you will not be able to achieve company objectives. The key is to write them down. Continue reading “7 Marketing Mistakes to Avoid”

Testimonials

Thank you for providing us with such a strong marketing list. The quality is second to none and has been truly fantastic. In addition to saving us money (as your price beat the quote of many other providers), more importantly, you also saved us time and effort as the list you provided was focused and tailored effectively to our targeted demographic. Thanks again! Christopher Law, TD Waterhouse Private Investment Advice
I would recommend Strategic List Services to anyone looking for an effective mailing list. Prompt, courteous, efficient and trustworthy, they’ll assist you in acquiring the most accurate and targeted list at the best price possible. Connie Wilson, Editor-in-Chief Modern Dog Magazine, www.moderndogmagazine.com
Suzanne is a real people pleaser, who goes out of her way to be thorough and timely every time! Contact her for any list building needs you may have in the future. I have personally recommended her to 50+ clients over the last 2 years. Jake Jordan, Charter Home Solutions
Suzanne and the entire team at Strategic Lists have been an absolute pleasure to work with! They always strive to deliver the most accurate and complete data in the business, and continuously strive to go above and beyond to exceed expectations. I recommend all my clients choose Strategic Lists for their data needs. In my opinion, there’s no one more reliable, more efficient or more customer-focused, than the Strategic Lists team. John Wickie, President and CEO Televation Communications Inc. North America’s Call Outsourcing Solution – www.televation.ca
The Strategic List Services team are Direct Marketing List Brokers representing over 50,000 direct mail list databases worldwide. As international list brokers, we will help you achieve top-notch results from your marketing efforts with the best customized direct marketing list. We offer several different services in order to best serve our clients: You may choose to customize your own direct marketing list online using our free online database system. It’s a fast, safe and simple way to buy lists online. The accuracy is guaranteed and there’s NO minimum order! Another option is to have one of our list brokers research direct marketing list options for you and present them to you in a proposal. This is a free service.Whether you use our free online system or use one of our list brokers, we provide our clients with customized direct mail lists or telemarketing lists, opt-in email campaigns and SMS campaigns.
Sometimes our online databases of 176 million consumers and 18 million businesses are not the right fit for your project. Say, for example, you wanted to reach consumers who subscribe to National Geographic magazine, or businesses that are “going green”, then you would need the services of one of our helpful list brokers. Here’s how we work: Our list brokers listen to you while you discuss your project, your goals, your budget and your timeline, then they get to work researching the best lists to fit your needs. They then present you with a proposal and you can decide how and when to move forward. There’s no pressure, and our brokers work for free (they get a commission from the list vendor if you choose to rent the list). Contact one of our brokers today to discuss your next project.