Top Three Options for the Postal list you just received.
Have you ever rented a postal list and then held onto it for awhile because you were too busy to do anything with it? Or have you ever wasted a rented mailing list because you didn’t know exactly what to do with it? In this article, I’ll give you the top three things you can do with your mailing list right away before it goes stale. Continue reading “Top 3 Things to Do with your New Mailing List”
As direct marketing list brokers, people often ask us, “What is a direct marketing list?” If you are in the business, it seems to make perfect sense, but for those who are learning about direct marketing, there is a lot to learn! Do you need a consumer or business list? With phone numbers or without phone numbers?
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We look forward to helping you succeed!
The question that we get asked a lot is: “Can I add email to a mailing list?
The answer is: Yes, and No. How’s that for straightforward? Just kidding! Let me explain.
Here’s the reason. There isn’t an email vendor who has every single person’s email address on a list. Over the years, our list brokers have narrowed down the good email vendors from the… well, let’s just say from the guys who sell email addresses out of the trunk of their cars. And the really good ones tend to specialize in certain things. For example, some may have people who have opted in for more information about cars, and other may be interested in home decorating. You get the idea.
The more specialized the list, the less likely it is that the vendor will give out the actual email addresses.
In reality, there are three things we can do: Continue reading “Can I add email to a mailing list?”
The number of businesses using direct mail marketing now compared to 10 to 15 years ago is staggeringly higher.
We are noticing that after the temporary dip we saw last year in 2009, now there are more and more business owners and marketing managers who understand and appreciate the effectiveness of direct mail marketing.
Our clients who are doing direct mail marketing right now include mortgage brokers, real estate investors, telecom companies, insurance agents, investment advisors, non profit organizations, and many others.
I'll be the first to admit that while it used to be exciting for a consumer to receive a direct marketing piece in the mail, and they were not only looked at but actually read, nowadays you have to work a little harder to really catch your prospects' attention.
By the way: I was surprised to learn that the term Junk Mail can be traced back to 1954. (Online Etymology Dictionary). I thought it was much more recently than that. But I always say, if you are doing your direct marketing properly, and using a list broker to help you narrow your target market down thoroughly, then you are NOT sending junk mail. There's a difference between sending out your direct mailing piece to anyone with a pulse, and sending it out to people who match your current customers who could truly benefit from your offer and willingly act on it.
So how can you make your direct mail marketing piece more effective and increase your sales revenue? Continue reading “Increase Sales with Direct Mail”
It is essential that you narrow down your target market to the group of people most likely to buy your product or service because even though it’s possible that a random person might come along and buy your product, when you are spending money on a list you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way you will see the BEST results and make more money!
The first question we ask our new clients is: "Who is your Target market?" and sometimes they enthusiastically reply, "Everyone can use our product!" (…groan…)
Please be advised that the general public is NOT your target market!
It is essential that you narrow down your target market to the group of people most likely to buy your product or service because even though it’s possible that a random person might come along and buy your product, when you are spending money on a direct marketing list you must narrow it precisely to your target market so that you can see a better return on your investment (ROI). This way you will see the BEST results and make more money!
The following plan will help you think about your target market, or at least provide food for thought for you to discuss with your list broker.
My ideal customer is: Continue reading “Who is your Target Market?”
As a business person involved in the selling and/or promotion of something by direct mail, you should already know that the most important aspects of your mailing have to do with the sales letter you send out, and the mailing lists you use. With these thoughts in mind, and assuming you've got what should be an order-pulling sales letter, let's focus our attention specifically on the problem of finding mailing lists that produce profitable orders.
Common sense should tell you that without a good mailing list, the time and money you spend on market research, advertising layout and knowledge relating to the rules of direct mail will just be wasted effort. In other words, unless you get your offer to the right buyers, you might as well save your time and money.
Continue reading “More Secrets to Renting Mailing Lists”
Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. Learn the seven most common mistakes you need to avoid when going into business.
Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes.
Here are the 7 most common mistakes to avoid:
1. Not having clear objectives: Many business people start a business without clear objectives. They fail to set realistic goals for their marketing and consequently set themselves up for failure. It is important to make a list of goals and objectives based on a quarterly and monthly time line. If you do not have company goals and objectives you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared you will not be able to achieve company objectives. The key is to write them down. Continue reading “7 Marketing Mistakes to Avoid”