Cold Calling Mistake #1: Centering the conversation around yourself and what you have to offer. In the old approach, you pull out your telemarketing list, dial the first number and when they answer, you introduce yourself, explain what you do, and suggest a benefit or feature of your product using your sales script. And then you close your eyes and pray that the other person will be interested. Continue reading “3 Cold Calling Mistakes that Trigger Rejection”
Use postcards in repetitive mailings and make your business soar!
Postcards still work and are one of the simplest and most cost-effective forms of direct mail marketing.
Because postcards work so well they can be considered one of the key small business marketing strategies. Continue reading “Postcard Marketing Still Works!”
Find the Best Mailing List Using a List Broker.
At Strategic List Services we know how to do the research to find exactly what you need for your next Marketing Campaign. Mailing lists are still the number one way to reach out to Businesses or Consumers. Using a postcard or brochure to get your message across is still one of your best options. When you contact us we do all the work for you and give you the best options we can find meeting all of your demographic selections.
Continue reading “How to Find the Best Mailing List”
By now, you’ve probably heard the saying “the money is in the list”.
No? Well, I guess I put a new twist on an old expression.
But it’s true! I can’t think of a more efficient, profitable and cost-effective way to target hundreds or even thousands of people with highly targeted direct marketing material. In this article, I will give you 5 reasons why you should start using a direct marketing list today.
Continue reading “5 Reasons Why you should be using a direct marketing list today”
Are you looking to get a US mailing list by zip code?
Most people are aware that when you buy a mailing list, you need to narrow it down as much as possible so that you target only those who are most likely to be interested in what you’re selling.There are many ways of doing this, such as Demographics like income, hobbies, gender, interests, and of course Geography. Continue reading “How to Buy a Mailing List by Zip Code”
We recently had one of our past customers come back to us for another mailing list. He’s a real estate agent from Baltimore and he rented a small list some time ago which produced great results for him. In this blog post I am going to share with you exactly what kind of list he rented, so you can do the same.
His mailing list was customized just for him using the following selects:
- LOR (Length of Residence) = 1-14 years
- Household Income $40k+
- Certain zips codes
He sent out only 500 letters asking these renters, “Have you ever thought about buying a house? Did you know that your mortgage payment could turn out to be the same as your rent? Give me a call to discuss!”
Pretty simple, right? You could do this too. Based on those 500 letters, he got 10 responses (a 2% conversion, which is good) which resulted in 2 sales. Do you know what the ROI (return on investment) that is? Neither do I… because I didn’t ask him how much commission he made on those two sales, but let’s take a guess. What if he made $6000 in commissions?
Do you think renting a mailing list and sending it out to a targeted group of people in your area would be worth your time?
Here’s Another Target Group
How about renting a list of elderly people (age 90+) who are homeowners, and whose homes are valued at over $300,000? Can you imagine what you could do with that list? Here’s a better question: Can you imagine how you could help these people?
Our assumption is that they are elderly and possibly getting ready to move into assisted living. They are going to need a caring realtor who will help them make this transition. Timing is everything and your letter might just arrive at exactly the right time! What if the elderly wife or husband just went into care? The remaining spouse could really use your help – and fast.
We have found that writing out the address by hand has a greater chance of getting people to open and read the letter. Now, you might find that you do not have the time to address hundreds or thousands of envelopes. Do you know who has time, wants money and has beautiful handwriting? Teenaged girls, that’s who! Contact your local high school and hire 3 or 4 teenagers to spend a few hours writing out the addresses on the envelopes. Make it competitive, so whoever finishes the most envelopes get an iTunes card as a bonus. If you had 3 girls working for 3 hours and you paid them $8/hr, your cost would be only $72 plus the iTunes card. I would estimate they could each do 60 envelopes an hour (or more), so in the end, you’d have 540 envelopes done and ready for mailing. Believe me, it’s worth it.
Here are Strategic List Services, we are all about helping our customers find their ideal clients so that you can grow your business and increase your revenue. We love what we do!
Give us a call today to see how we can help you too.
James’ opinion is that posting regularly on social marketing (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social marketing is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all.
What about social media for marketing?
Last night, James and I were talking about the pros and cons of social media versus direct marketing. It ended up being a bit of a heated discussion! I am so passionate about direct marketing that when he was extolling the benefits of social media, I felt as if he was insulting one of our children. (OK, not exactly, but you get the idea).
James’ opinion is that posting regularly on social media (Facebook, Twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social media is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all. You need a firm base to hold that jam! James agrees. He conceded that if you want fast results, do direct mail. Social marketing takes longer and is much more work (if you ask me).
Companies that are not already doing direct mail are totally missing out and leaving money on the table. Period. At the very least, you should be sending a direct mail piece to each and every one of your customers once every six weeks. Direct mail is a tried and true method of marketing. It’s the old standby. At our firm, we are finding more and more companies are getting back to basics with direct marketing. You see, they all tried to save money on marketing when the economy started to turn in late 2008 to 2009 and they’re now realizing what a mistake that was.
I believe that sending a direct mail piece to a very targeted list of potential customers, and then following up with a phone call, is the best way to grow your business starting right now. Because you can choose from over 1,000 different selects (such as hobbies, pets, children, which magazines they read, where they donate and how, what school they went to, what kind of car they drive, and on and on), you know your mailing piece will be going to the exact right targets for your business.
By all means, continue to use social media, but don’t forget about the basics, like direct marketing. It really works!
How to Save Money With an Email List
We are always looking for ways to save our clients time and money. Allow us to introduce you to our partner, Clickback – a data-driven, cloud computing Email Lead Generation software – to help you generate more leads from your purchased email list.
You see, Clickback is software that you can use to safely send out your purchased emails. A lot of companies will not allow you to do that, such as Aweber, Constant Contact, Get Response, and so on. But Clickback knows that we only sell high-quality email lists, not junk like some of the people in this industry! You can’t just send out your purchased emails using your regular old email account. You could get in trouble doing that.
The Clickback Lead Gen Edition that helps customers to:
Turn their nonpermission-based contacts and purchased data into profitable sales leads. Maximize efficiencies with Clickback’s automated API integrations that push new leads into third-party software solutions (such as Salesforce).
Optimize email deliverability and open rates with Clickback Lead Gen Edition’s 325+ deliverability variables for continuous monitoring of blacklists and reputation of all sending IP’s and domains.
Reduce bounces and increase deliverability with Clickback Lead Gen Edition that performs 15 health and risk checks on every contact’s email address.
Contact your list broker today to get a quote on an email list and see how you can take advantage of this limited time offer.
According to the National Association of Realtors (NAR), single women bought their first homes at twice the rate of men in 2009, which presents a fantastic direct marketing opportunity for real estate professionals. Not only can you rent a mailing list specifically targeting this group, but also design your mailing piece with them in mind.
“Several developments during 2009, including record affordability and the availability of the first-time home buyer tax credit, drew first-time buyers to the market,” according to the NAR.
The results of the survey were published in the 2009 NAR Profile of Home Buyers and Sellers. Continue reading “Direct Marketing Opportunity for Real Estate Professionals”
When I say postcard, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock. Think again! Today’s postcards are vibrant, high-impact creations with images so real they’ll jump off the page at you. And the best thing about them…
1. They’re Short and Personal
Let’s face it, people just don’t have time to sort through a lot of advertisements and junk mail. If the truth be known, they immediately identify ads and pitch them into the trash without ever slitting the envelope.
Postcards get read! It’s already open, and the message is “in your face” without exerting any effort to absorb it. Even if the reader isn’t trying to read it, he’ll get the impact of the short message before he tosses it. Continue reading “3 Reasons Postcards Are The Best Way To Advertise”