Estimating the Cost For Your Mailing List

Using our online system to rent a mailing, all you have to do is this: after you have finishing choosing your selects and you click on “Get Count”, you click on the button that says “View Pricing” and then the tab that says “Estimate Pricing for my Count” and it will tell you the exact cost.

Estimating your total costs to rent a mailing list is another matter.

Your list broker will be able to tell you exactly how much your mailing list will cost, but if you want to rent mailing lists with our online system by yourself, here’s how:

The first step is to calculate the base rental. It is usually expressed like this: $150/M. The “M” stands for “thousand” (as in mille, the French word for thousand). Divide the total quantity you wish to order by 1,000; then multiply the result by the dollar cost per thousand. For example, if you’re your base rental is $150/M, then 5,000 records divided by 1,000, equals 5. Multiply 5 by $150/M rental rate, and that equals $750.00 base rental.

Your Mailing List Selects’ Costs

Next, do the same calculation for each selection charge which will be used in your order. The base usually includes only the name (person’s name on a consumer mailing list or company name on a business mailing list), and the mailing address. If you want more information, you will need to pay extra for it. Lists are kind of like a la carte restaurants, you get the basics and then pay for all the extras.

If you are selecting a particular geography such as zip codes or a city, for example,and the geo selection is priced at $10/M+ ($10 per thousand additional), you will incur a $50.00 total charge for geo selection. If you also select job title or annual sales revenues or some other segment with a selection charge, calculate these amounts and add them together with the base rental, calculated above.

Next, calculate the fulfillment charge. Typically this is $50 – $75 to have the file sent to you via email.  The total of these calculations should give you a very good estimate of your total costs. When you place your order from one of our list brokers, you will have a very detailed order form which shows you the exact cost to rent a list. There are never any hidden fees or surprises with our firm.

Keep in mind that it’s equally important to calculate your printing and mailing costs. Sometimes people try to scrimp on the cost of the list when it’s actually the cheapest part of the equation and if you pay a little but more, you will get a more targeted list. It’s worth it!

Register today for our online count system.

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One of the biggest strides in direct mail over the last decade and a half is the advent of the “direct mail to internet” combination.

In the past, marketers would use what’s called a “one two” mailer to tease interest. For example, you might offer a free guide or report to be sent to someone. You mail that offer to a large list, then cultivate a smaller list of people who responded. That second list of responders gets marketed to much more heavily.

The downside to this previous “one two” method is that it’s very costly. Not only do you have to do an expensive direct mail campaign for a free product that you’re not making a profit on, but you also have to send the free product and then more mailers until you have a sense of whether or not the campaign was a success.

The internet has changed all that. Now, you can do almost exactly the same thing, much more efficiently and for a far lower cost.

How the Direct Mail to Internet Combo Works

The direct mail to internet combo works like this. A direct mail piece is sent out as a teaser. The direct mail piece has a strong offer (with a benefit statement or promise), along with tons of proof and testimonials.

Instead of asking someone to mail back or call for a free report, they’re sent to your website instead. Each direct mail piece has a unique code, such as “8YF64TK6″ that the user needs to type in when they get to the site to get their freebie. They must also give you their email address to gain access to your free offer.

Once the code is typed in, you’ll know exactly who typed it in and what their address is, based on your mailer’s database because you will “keycode” each name with a unique code. In other words, you can look them up by their code.

You now have a “hot” lead. You have someone who’s expressed interest in what you’re offering, someone who’s much more likely to buy.

The Magic of this Direct Mail to Internet Combo

What really makes this combo tick is how much cheaper you can do it than the traditional way.

It doesn’t take that much to get someone to go to a web address. On the other hand, it takes a huge amount of effort to get someone to mail back a card. Almost everyone is on their computer at some point every day!

That means that instead of having to do a two-page or a seven-page mailer, you can often get profitable results with just a postcard. A great postcard can drive a lot of people to your website, cutting down the price per mailing dramatically.

This technique opens up a whole host of other media that you can try out. You can try half page or even quarter page ads in magazines profitably, for example.

This internet-based “one two” mailer is much more cost effective than the traditional method. It also tends to convert better, as people today often feel more comfortable entering personal information online than on a direct mail form. As you follow up by email with more and more valuable information, you will increase the likelihood of that lead becoming a customer for life.

More information on Direct Mail

What’s a Telemarketing List?

A Telemarketing List is basically a mailing list with telephone numbers included. A Telemarketing list can be used for reaching businesses by phone or consumers at their home.

A recent study showed that 32% of Americans make purchases over the phone from an outbound telemarketer spending an average of $135.

Telemarketing has been used successfully for many years by companies to market products and services for their business. In fact, survey results show that telemarketing generated more than $660 billion in sales in 2001 – that’s about 6 percent of GDP and more than the entire United States restaurant industry.

Some direct marketing lists on the market today have telephone numbers available and some do not. Why is that? It’s because some particular list owners do not want their list to be called. Typically, the number of records available are much lower for Consumer telemarketing list when phone numbers are required due to the Do Not Call laws in the USA and Canada. In other words, the mailing list with the specific demographics that you’re looking for might have 5,000 names available, but adding phone numbers to make it a telemarketing list can reduce the number of names avaialable to less than 1,000 or so.

Businesses in the USA and Canada must register with the Do Not Call authorities in order to make phone calls to home phone numbers. Please visit the FTC’s Do Not Call website for more information or to register. Visit the Canadian Do Not Call Registry for more information or to register.

A Telemarketing list can be a great asset to a multi-channel marketing campaign.

Often you can send a direct mail letter to a prospect and then follow up with a phone call. Or, you can phone first to qualify whether or not you should buy the stamp. As mentioned above, the fact remains that using a telemarketing list truly does work.

Charitable organizations often use a telemarketing list to solicit donations, while businesses often use telephone lists to pre-qualify prospects and/or close the sale over the phone.

You can keep track of your telemarketing list calls using a basic Excel spreadsheet. Each time you make a call, record the result of each call. (You can do this yourself, or hire one or more people to work your telemarketing list for you.) Mark the results, such as:

• No Answer
• Wrong Number
• Appointment/ Sale
• Not Interested
• Call Back
• Not Qualified
• Answering machine
• No Answer

Feel free to fill out our no-obligation research request form and one of our list brokers will be happy to help you find exactly what you are looking for.

Or try our Do-It-Yourself online database to find your Telemarketing List

Get started now!

By Suzanne Doyle-Ingram

Do you Consider Direct Mail Old Fashioned?

While I certainly don’t think that direct mail is an “old fashioned” direct marketing idea, I know there are a lot of people who do. What with all the Twitter-ing and facebook-ing and Squidoo lenses and everything in between, it can be hard for business owners to decide what to do with their marketing. Direct mail tends to be pushed by the wayside in favor of the more trendy new marketing gimmicks.

But the bottom line is that direct mail marketing, while it may seem old fashioned, it works. Just ask Dan Kennedy.

If you send a well written postcard with a strong offer to 5,000 prospects and you get a 2% response… that’s 100 sales. What is the value of what you are selling? $50? $500? You can do the math on your ROI but the fact remains that direct mail works.

Here are 8 Tips that will improve your direct mail campaign:

1. Only mail to your pie-in-the-sky, ideal prospects.

Let’s say you are an interior designer. You would target your direct mail piece to your ideal prospects, such as:  women, aged 40-60, married, with a household income of $100k and higher… Then rent a mailing list of exactly those people. If you do an untargeted mailout, and 50% of your recipients are male, you’ve just completely wasted an opportunity to make sales. Not to mention the wasted postage, printing costs, and your time. (I am using the women-only example simply to illustrate my point. I’m sure there are actually plenty of men who hire interior designers.) (more…)

Who wants more customers? Well, then you need a customized mailing list!

Our September Sale is perfect for marketing managers and small business owners who want to reach out to their target market with a customized mailing list. For the month of September, you can get a fully unique mailing list of 5,000 consumers’ names, plus phones, for only $350 flat.

Each list can be used unlimited times and includes name, home mailing address and home phone number (where available). The phone numbers that you receive are all DNC scrubbed.

More details about your customized mailing list

This nationwide household database is compiled from responders, surveys, and Census information. It is run through the NCOA (National Change of Address) quarterly and new names are added monthly. The phone numbers are scrubbed through the DNC just prior to delivery, but our customers are required to scrub again within 30 days.

SELECTIONS (all select fees are waived during this promotion)

The Fine Print: This offer is only valid for the first 20 customers or until September 30, 2012. Only USA mailing lists. Each list is guaranteed to be 92% accurate. Any inaccurate records over 8% inaccurate will be replaced with new records. The list does not include email addresses. Here is information on email lists.

Be one of the first 20 customers to get in on this deal! Click on the Buy Now button below.

Get Your Customized Mailing List for $350 Today!