Five Reasons why you should be using a Marketing list today!
By now, you’ve probably heard the saying “the money is in the list”. No? Well, I guess I put a new twist on an old expression.
But it’s true!
I can’t think of a more efficient, profitable and cost effective way to target hundreds or even thousands of people with highly targeted direct marketing material. In this article, I will give you 5 reasons why you should start using a direct marketing list today.Continue reading →
When searching for a mailing list by zip code, you can list exactly which zip codes you want, or you can do a radius of a zip code. For example, if you own a restaurant, you may want a list of consumers who live within a certain radius of your restaurant. The nice thing is, you can specify the radius by miles or by “drive time”. So, you can say, “I want a list of people who live within a 5 mile radius of my restaurant’s zip code” or “I want a list of people who live within a 20 minute drive of my restaurant.” Pretty cool, right?
You can also narrow down the Geography by the post office’s carrier walks, a certain range of zip codes, county, state(s), Congressional district, area code, phone prefix, and many more. (If you have never used an online count system before, you will be amazed!)
Some of the free selects that are included with a basic consumer list are:
Age & Gender of Children
Household Status Indicator
Households with Children
Households with Seniors
Income Full Coverage
Length of Residence
Year Home Built
There many more “specialty” selects to choose from that usually add about one penny to the cost of the record. Some of these include: Credit Cards, Buying Activity, Interests, Life Stages, Insurance, Auto, Travel, Occupation and many more.
Have a look at the video above so you can see how easy it is to log in to our online database and do your own search. Or, you can simply ask one of our friendly list brokers to do it for you!
How Realtors Can Find New Clients Using a Targeted Mailing List
We recently had one of our past customers come back to us for another mailing list. He’s a real estate agent from Baltimore and he rented a small list some time ago which produced great results for him. In this blog post I am going to share with you exactly what kind of list he rented, so you can do the same.
His mailing list was customized just for him using the following selects:
LOR (Length of Residence) = 1-14 years
Household Income $40k+
Certain zips codes
He sent out only 500 letters asking these renters, “Have you ever thought about buying a house? Did you know that your mortgage payment could turn out to be the same as your rent? Give me a call to discuss!”
Pretty simple, right? You could do this too. Based on those 500 letters, he got 10 responses (a 2% conversion, which is good) which resulted in 2 sales. Do you know what the ROI (return on investment) that is? Neither do I… because I didn’t ask him how much commission he made on those two sales, but let’s take a guess. What if he made $6000 in commissions?
Do you think renting a mailing list and sending it out to a targeted group of people in your area would be worth your time?
Here’s Another Target Group
How about renting a list of elderly people (age 90+) who are homeowners, and whose homes are valued at over $300,000? Can you imagine what you could do with that list? Here’s a better question: Can you imagine how you could help these people?
Our assumption is that they are elderly and possibly getting ready to move into assisted living. They are going to need a caring realtor who will help them make this transition. Timing is everything and your letter might just arrive at exactly the right time! What if the elderly wife or husband just went into care? The remaining spouse could really use your help – and fast.
We have found that writing out the address by hand has a greater chance of getting people to open and read the letter. Now, you might find that you do not have the time to address hundreds or thousands of envelopes. Do you know who has time, wants money and has beautiful handwriting? Teenaged girls, that’s who! Contact your local high school and hire 3 or 4 teenagers to spend a few hours writing out the addresses on the envelopes. Make it competitive, so whoever finishes the most envelopes get an iTunes card as a bonus. If you had 3 girls working for 3 hours and you paid them $8/hr, your cost would be only $72 plus the iTunes card. I would estimate they could each do 60 envelopes an hour (or more), so in the end you’d have 540 envelopes done and ready for mailing. Believe me, it’s worth it.
Here are Strategic List Services, we are all about helping our customers find their ideal clients so that you can grow your business and increase your revenue. We love what we do!
Give us a call today to see how we can help you too.
Last night, James and I were talking about the pros and cons of social media versus direct marketing. It ended up being a bit of a heated discussion! I am so passionate about direct marketing that when he was extolling the benefits of social media, I felt as if he was insulting one of our children. (OK, not exactly, but you get the idea).
James’ opinion is that posting regularly on social media (Facebook, twitter, Linked In, Foursquare, etc) is a great vehicle to use to promote yourself and your business. I agree with that, but, as I said to him, if I had to make an analogy, I would say that direct marketing is to bread and social media is to jam. I see social marketing as an added component to what you are already doing, but it’s certainly not the be-all and end-all. You need a firm base to hold that jam! James agrees. He conceded that if you want fast results, do direct mail. Social marketing takes longer and is much more work (if you ask me).
Companies that are not already doing direct mail are totally missing out and leaving money on the table. Period. At the very least, you should be sending a direct mail piece to each and every one of your customers once every six weeks. Direct mail is a tried and true method of marketing. It’s the old standby. At our firm we are finding more and more companies are getting back to basics with direct marketing. You see, they all tried to save money on marketing when the economy started to turn in late 2008 to 2009 and they’re now realizing what a mistake that was.
I believe that sending a direct mail piece to a very targeted list of potential customers, and then following up with a phone call, is the best way to grow your business starting right now. Because you can choose from over 1,000 different selects (such as hobbies, pets, children, which magazines they read, where they donate and how how, what school they went to, what kind of car they drive, and on and on), you know your mailing piece will be going to the exact right targets for your business.
By all means, continue to use social media, but don’t forget about the basics, like direct marketing. It really works!
We are always looking for ways to save our clients time and money. Allow us to introduce you to our partner, Clickback – a data-driven, cloud computing Email Lead Generation software – to help you generate more leads from your purchased email list.
You see, Clickback is software that you can use to safely send out your purchased emails. A lot of companies will not allow you to do that, such as Aweber, Constant Contact, Get Response, and so on. But Clickback knows that we only sell high quality email lists, not junk like some of the people in this industry! You can’t just send out your purchased emails using your regular old email account. You could get in trouble doing that.
Turn their non permission-based contacts and purchased data into profitable sales leads. Maximize efficiencies with Clickback’s automated API integrations that push new leads into third-party software solutions (such as Salesforce).
Optimize email deliverability and open rates with Clickback Lead Gen Edition’s 325+ deliverability variables for continuous monitoring of blacklists and reputation of all sending IP’s and domains.
Reduce bounces and increase deliverability with Clickback Lead Gen Edition that performs 15 health and risk checks on every contact’s email address.