Postcard Marketing Still Works!

Use postcards in repetitive mailings and make your business soar!

GenericPostcard_250Postcards are one of the simplest and most cost-effective forms of direct mail marketing.

Because postcards work so well they can be considered one of the key small business marketing strategies.

The simplest postcard marketing strategy to get new customers is this:

  • Get their identities. (Mailing lists do this.)
  • Reach them. (Direct mail does this.)
  • Attract their attention and get your message across. (Postcards do this perfectly; remember – you don’t have to open them!)
  • Get them to contact you. (Your postcard will do that if it’s well-designed and well-written.)
  • Mail SEVERAL times to the same list as long as you still see calls coming in.
  • The rest is up to your ability to sell. Postcards will bring in the leads.

Return on Investment:

All too often people look at marketing ROI in terms of response rate. In other words, “I sent out 10,000 pieces of direct mail and only got 39 responses, which is terrible.” This is the wrong way to think about ROI.

When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let’s say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a result. At

first blush, I’ll admit, it doesn’t look like much if a response. But of these 10 calls you close 6 and get immediate sales of $12,000.

That’s marketing ROI! And that’s not even taking into account the future sales to those 6 new customers. It also doesn’t take into account the people that hang onto the postcard and respond in six months or a year – long after you’ve made the money from that particular mailing. It could add up to hundreds of thousands of dollars – all because of an initial outlay of two grand.

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How to Find the Best Mailing List

Find the Best Mailing List Using a List Broker.

Mailing ListAt Strategic List Services we know how to do the research to find exactly what you need for your next Marketing Campaign.  Mailing lists are still the number one way to reach out to Businesses or Consumers.   Using a postcard or brochure to get your message across is still one of your  best options.   When you contact us we do all the work for you and give you the best options we can find meeting all of your demographic selections.  For Consumer mailing lists we can tailor your list by Age, Income, Gender, homeowner, new movers, and many many more…. Go to our Mailing Lists Page for more information.

For Business Lists there are so many options to choose from as well Industry, Size of the business, how many employees, Job titles, Sales Volume and much More..

Let us help you succeed with your next Direct Mail Campaign!

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5 reasons why you should be using a direct marketing list today

Five Reasons why you should be using a Marketing list today!

By now, you’ve probably heard the saying “the money is in the list”. No? Well, I guess I put a new twist on an old expression.

But it’s true!

I can’t think of a more efficient, profitable and cost effective way to target hundreds or even thousands of people with highly targeted direct marketing material. In this article, I will give you 5 reasons why you should start using a direct marketing list today. Continue reading

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How to Buy a Mailing List by Zip Code

Are you looking to get a mailing list by zip code?

Online DatabaseMost people are aware that when you buy a mailing list, you need to narrow it down as much as possible, so that you target only those who are most likely to be interested in what you’re selling.

There are many ways of doing this, such as: Demographics like income, hobbies, gender, interests, and of course Geography.

In this video, we show you how to use our online mailing list database to search for a mailing list by zip code.

The first thing to do is to go here and register for a free account. Once you have an account, you can do any number of searches and take a good look at what’s available.

When searching for a mailing list by zip code, you can list exactly which zip codes you want, or you can do a radius of a zip code. For example, if you own a restaurant, you may want a list of consumers who live within a certain radius of your restaurant. The nice thing is, you can specify the radius by miles or by “drive time”. So, you can say, “I want a list of people who live within a 5 mile radius of my restaurant’s zip code” or “I want a list of people who live within a 20 minute drive of my restaurant.” Pretty cool, right?

You can also narrow down the Geography by the post office’s carrier walks, a certain range of zip codes, county, state(s), Congressional district, area code, phone prefix, and many more. (If you have never used an online count system before, you will be amazed!)

Some of the free selects that are included with a basic consumer list are:

  • Address Type
  • Age
  • Age & Gender of Children
  • Gender
  • Home Value
  • Homeowner/Renter
  • Household Status Indicator
  • Households with Children
  • Households with Seniors
  • Income
  • Income Full Coverage
  • Length of Residence
  • Marital Status
  • Year Home Built

There many more “specialty” selects to choose from that usually add about one penny to the cost of the record. Some of these include: Credit Cards, Buying Activity, Interests, Life Stages, Insurance, Auto, Travel, Occupation and many more.

Have a look at the video above so you can see how easy it is to log in to our online database and do your own search. Or, you can simply ask one of our friendly list brokers to do it for you!

Need Help? Call 1-888-848-1215

 

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How Realtors Can Find New Clients Using a Targeted Mailing List

How Realtors Can Find New Clients Using a Targeted Mailing List

We recently had one of our past customers come back to us for another mailing list. He’s a real estate mailing listreal estate agent from Baltimore and he rented a small list some time ago which produced great results for him. In this blog post I am going to share with you exactly what kind of list he rented, so you can do the same.

His mailing list was customized just for him using the following selects:

  • Renters
  • LOR (Length of Residence) = 1-14 years
  • Household Income $40k+
  • Certain zips codes

He sent out only 500 letters asking these renters, “Have you ever thought about buying a house? Did you know that your mortgage payment could turn out to be the same as your rent? Give me a call to discuss!”

Pretty simple, right? You could do this too. Based on those 500 letters, he got 10 responses (a 2% conversion, which is good) which resulted in 2 sales. Do you know what the ROI (return on investment) that is? Neither do I… because I didn’t ask him how much commission he made on those two sales, but let’s take a guess. What if he made $6000 in commissions?

Do you think renting a mailing list and sending it out to a targeted group of people in your area would be worth your time?

Here’s Another Target Group

How about renting a list of elderly people (age 90+) who are homeowners, and whose homes are valued at over $300,000? Can you imagine what you could do with that list? Here’s a better question: Can you imagine how you could help these people?

Our assumption is that they are elderly and possibly getting ready to move into assisted living. They are going to need a caring realtor who will help them make this transition. Timing is everything and your letter might just arrive at exactly the right time! What if the elderly wife or husband just went into care? The remaining spouse could really use your help – and fast.

We have found that writing out the address by hand has a greater chance of getting people to open and read the letter. Now, you might find that you do not have the time to address hundreds or thousands of envelopes. Do you know who has time, wants money and has beautiful handwriting? Teenaged girls, that’s who! Contact your local high school and hire 3 or 4 teenagers to spend a few hours writing out the addresses on the envelopes. Make it competitive, so whoever finishes the most envelopes get an iTunes card as a bonus. If you had 3 girls working for 3  hours and you paid them $8/hr, your cost would be only $72 plus the iTunes card. I would estimate they could each do 60 envelopes an hour (or more), so in the end you’d have  540 envelopes done and ready for mailing. Believe me, it’s worth it.

Here are Strategic List Services, we are all about helping our customers find their ideal clients so that you can grow your business and increase your revenue. We love what we do!

Give us a call today to see how we can help you too.

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