When I say postcard, maybe you think of the old-fashioned, jagged-edged dull pieces of cardstock. Think again! Today’s postcards are vibrant, high-impact creations with images so real they’ll jump off the page at you. And the best thing about them…
1. They’re Short and Personal
Let’s face it, people just don’t have time to sort through a lot of advertisements and junk mail. If the truth be known, they immediately identify ads and pitch them into the trash without ever slitting the envelope.
Postcards get read! It’s already open, and the message is “in your face” without exerting any effort to absorb it. Even if the reader isn’t trying to read it, he’ll get the impact of the short message before he tosses it.
Personal messages have a greater appeal than mass mailings. We can show you how to quickly and easily personalize each postcard, or we can even do it all for you. Postcards keep the old time charm of a personal greeting while implementing new high tech marketing strategies… a combination of success.
2. They’re Easy And Cost Effective
Did you know that even the postage for a postcard is cheaper? Go to your printer and have them print you up several thousand for 7 or 8 cents apiece. Not too bad! For about 30 cents you have a cutting edge, high impact marketing tool ready to be put to use.
Be sure to give your printer your fully customized mailing list (which is one of our specialties) and check if they can do what’s called “Variable Printing”. This means they can print your prospect’s name right on the card. For example, let’s say you own a restaurant. You rent a list from us of every adult having a birthday in the following month, and they print “Happy Birthday Mike” or “Happy Birthday Sally” on each and every card. Hey, what could be easier?
3. They Keep Your Marketing Strategy Hidden From Competitors
Do you get tired of spending countless hours agonizing over new marketing strategies, only the have your competitors jump right in and copy your campaign? Yeah, it’s pretty frustrating, but hard to do anything about. Everything you do is right in front of them shouting “Copy Me.”
Postcards are private interactions with the individuals who read them. It’s a one-on-one campaign that lets you keep the results quiet from prying eyes. Heck, they won’t even know what you’re doing, much less how to copy it.
There’s another sneak tactic that I haven’t mentioned yet… using postcards to direct traffic to your Website. That’s right! Most of us think we need to use Internet marketing tools to drive up our Internet sales. NOT SO! That’s what everyone else is doing but think about it. A postcard with your slogan and visible information that directs the reader to your Website works beautifully. (Just don’t tell our competitors, OK?)
There’s not another marketing campaign that can guarantee closer to 100 percent readership! It just makes sense that when more people read your ad, it will be more effective. Use postcards for your direct marketing and count on a high response rate!